Blog

The Difference Between Advertising and Marketing

By |December 12th, 2017|

This is a guest blog post by Marian LaSalle and Agency258 

What is the difference between Advertising and Marketing? There seems to be a bit of confusion on the subject, so we want to break it down and help define the terms.

Advertising
noun

1. The act or practice of calling public attention to one’s product, service, need, etc., […]

Coffee Shop Lesson #42

By |November 14th, 2017|

This is a guest blog post by LoriAnne Reeves. She started by noticing what was going on in the coffee shop where she works some mornings and developed the blog from that. A great read! 

Coffee Shop Lesson #42

Hi Community,

It’s buzzing some here in the coffee shop. The hipsters, studiers and workers are here. I haven’t […]

Let’s Keep It Simple

By |November 13th, 2017|

This is a guest blog post by Marian LaSalle of Agency258

 Keep it simple when you follow up.

Agency258 is on a mission to support business owners grow their business. Follow-Up is a big part of growing your business.

According to The Radicati Group, the average business person receives 91 emails a day. […]

Creative Cure

By |November 9th, 2017|

Creative Cure
by Mitra Mostofi guest blogger for IKSH 

If I could paraphrase my ardent message it would be that self-awareness is the recourse to live creatively and less reactively.

It wasn’t until I started my self-awareness path that I was able to let go of the victim I felt sorry for in myself to the survivor I nurtured […]

Help Please!

By |November 9th, 2017|

 
Learning to ask for help
I believe one of the most difficult lessons I had to learn was how to ask for help. Some day, I’ll tell you the entire sad story but for now, I’ll just share that I could not drive, at all, for 2 years. I had to ask for a ride to […]

Tips to Gain Publicity

By |October 18th, 2017|

By guest blogger Sandy Lawrence on October 17, 2017 in Communication, PR
Publicity is Your Friend

Publicity can come in different forms and from anywhere.   It can be as simple as having a letter published in the editorial column of your local paper, or as dynamic as being featured on a national TV news or talk show.

Publicity increases your […]

The Fortune is in the Follow-Up

By |October 10th, 2017|

This is a guest blog post by Marian LaSalle of Agency 258. 
Help your prospect until they ask you to stop…
What do we mean? Well, in many businesses it’s rare to have someone meet you and purchase your product immediately. So many people are running around distracted and not interested in what you’re selling. They like to research, […]

Getting Back on Track by Marla Regan

By |October 9th, 2017|

Marla Parham Regan, from Organized Time, is a guest blogger for IKSH 

How to get back on track when your normal schedule is interrupted.

I was talking with someone about planners (one of my favorite topics), she said she was faithfully using her planner, but stopped.  I asked her why she stopped, and her answer was, she […]

Back to Business, Post Harvey

By |September 20th, 2017|

September 13th, the Marriott West Loop was full of Houston entrepreneurs wanting to get back to business. We shared marketing techniques, social media posting, suggestions for amping up the attendance at an event, creating revenue during this collaboration event.

TEXASSTRONG: WAYS TO HELP AND REQUEST ASSISTANCE – HURRICANE HARVEY

By |September 12th, 2017|

This is a guest blog post by IKSH member Shalanda Turner a fashion blogger in Houston

While it seems like the rest of the world is moving on, Houston and much of Texas are still recovering from Harvey, and we’ll be recovering for awhile. As of today, 9.7.2017, there are still parts of Houston under water, […]