Small Business Inspiration

/Small Business Inspiration

Excellence as the new perfection; 3 questions to get you there

By Kathi Cooper Laughman

Excellence has long been my objective. I was captivated by Tom Peters and Nancy Austin’s work in A Passion for Excellence. Having standards and expectations of quality are important and productive values.  There is no question in my mind that good can be the enemy of great. I have seen far too many people settle at […]

Taking time to Catch Up

By Marla Regan

I have a philosophy, “if paper started to smell, like the mystery items in the frig, we would not have paper piles!” You may see things around your office and home and say to yourself, “Oh yea, I gotta fix that or put that stuff away.”
If you are seeing these things in your office:

 the […]

IKSH Hosts Successful Mentor Match Up

Ashley Small believes in mentors and in mentoring. At a recent IKSH event, Small advised the attendees in the art of mentoring and being mentored. Small began with the suggestion to find a mentor that sees the potential in you, and reminding everyone, “Don’t be afraid to ask for help.”

Ask for help
Asking for help is usually […]

5 tips to finding your ideal client

If you walked into a room filled with 100 people, from all walks of life or all industries, would you be able to pick out the one who you wanted to work with? Who in that room would inspire you to create your best work? Can you find the people who would value you and […]

Take time to think!

There’s the bell (alarm) and you’re off! The minute your feet hit the ground, you are running!! Potty, coffee pot, coffee cup, cereal bowl, kids, shower, clothes, grab your bags and you’re out the door to another day of what you did yesterday! What did you forget? No time to stop…like the rabbit in Alice in Wonderland, […]

Marketing, with IKSH and Sharon Lee Zapata

Marketing is defined as “the means of communicating between the company and the consumer.” A very broad statement. To the small, startup or solo-preneur business it is the lifeblood of its existence, its means of staying alive.

But how? How does one market their products or services? The avenues are endless and confusing and require education. […]

Do you judge a blog by it’s grammar?

Authored by Katherine Swarts

Do you judge a book by its cover? How about a business by its knowledge of grammar? Do you believe that “anything you hold out to the public in writing should be proofread…. Or else the reader won’t have much confidence in your business”?

Consider that a Facebook group called I Judge You […]

Your mission; to connect!

 

“Brands must become architects of community.” – Simon Mainwaring

 

A few weeks ago I attended an event centered around bloggers and how the community interacts with them. If you aren’t familiar with the term “bloggers”, check out http://lipstickandbrunch.com/ – a blog by local Houstonite and lifestyle expert Nicole Kestenbaum. She takes the experiences of the Houston […]

How to Predict Buyer Behavior With Big Data – Throw Out Your Crystal Ball

Big data replaces crystal ball marketing. What?!
You can now take the Gypsies out of next year’s marketing budget.  Even a solopreneur without a marketing budget can get telling analytics.

Every social platform has analytics.  It’s up to company leadership to do due diligence and find these Richters of consumer behavior and study how and what activates […]

By |October 26th, 2015|Small Business Inspiration, Social Media Best Practices|Comments Off on How to Predict Buyer Behavior With Big Data – Throw Out Your Crystal Ball

Social Media Community Tips

Social Media Community Tips:
Tip #1 Build Your Social Media Community By Filling It With Love
Helping others achieve their goals is the approach to take when you create short (social posts) or long (blog) content.
Since we were small, we all wanted to feel like we belonged to something bigger.  Once you were accepted as part of […]

By |October 11th, 2015|Small Business Inspiration, Social Media Best Practices|Comments Off on Social Media Community Tips