By Vannessa Wade, Connect the Dots PR
Ever wonder how some people or companies gain PR? Seriously, do they know Oprah? Are they gym buddies with Kelly and Micheal? Did they win a contest? Do they have Matt Lauer on speed dial? While it is not the best feeling, truth is, they have press and you are aiming for it.
So what’s a clever, hardworking information rich individual supposed to do? Play the waiting game? Get upset? Change your messaging? Buy an Ad? Sabotage their segment?
While the answers will vary from person to person there are a few ways to increase your chances of getting press for your next event or launch.
So let’s get off the sofa and get on the news.
1. Streamline Your Message. Now is not the time to show off your well versed vocabulary. Learn to chat with people in a way that is clear, informative and lastly, has a call to action. In other words, get to the point. Be engaging and paint a clear picture of you, your services, or event.
2. Show Proof. Did test scores go up as a result of your tutorial services? Did families enjoy a fun vacation on a budget because of your tips? Did someone land a new job using your cheat sheet? If so, highlight it. Tell people how you achieved it and how you can help them as well.
3. Be Pleasant. No one wants to interview or even talk to a Debbie Downer. Be persistent yet pleasant. When you call reporters, ask if it is a good time for them to speak? If so, pitch. If not, ask what time is better and call or email them later.
4. Be Ready. Media can call on a whim and ask for a quote or an in-person interview. Make sure your schedule accommodates your ambitions.
Before you know it – you may be sharing your message with the masses. Need help crafting your message? Let me help! Send an email email@example.com and we will get back to you.
Vannessa Wade is a member of IKSH, to contact her go to http://www.connectthedotspr.com/